Marketing Management

QUESTION NO:1

a. Marketing is a Super Set of all activities concerning Sales, Is it true, if yes exemplify?

b. .Elaborate the factors responsible for the evolution of Marketing as Concept?

c. How Industrial Marketing Is different from Consumer Marketing?

d. A company should create an environment that should enhance Serendipity. Elaborate on the factors that influence Screndipity?

Section B - Answer Questions – 3X10 = 30 Marks.

Use Real Life Examples where Ever if Needed.

Q2. How the companies use Multi Pronged Strategies to ensure success in the market? Explain Giving Examples?

Q3. Establish a relationship with Maslow's hierarchy of needs with the change in Consumer Buying Behavior?

Q4. Is the Life cycle of a Product comparable to Human Life Cycle? Explain utility of understanding PLC of a Product and strategies adopted at various stages of PLC?

Section C – Analytical / Discussion Question – 2x25=50 Marks

QUESTION No: 5

Q5 A. ABC ltd. Is a well known company in the sector of Petro Retelling, wants to utilize its channel for marketing Lubricants unlike its Competitor. Discuss as an Executive Officer Marketing the Relevance of Channel's marketing for the Company? Also state the strategies keeping in mind extensive Coverage of the market for the company?

Q5B. Being the Chief Operating Office of the Company, working in the field of Oil & Gas / Lubricants from last 10 years You would like to know the competitive advantage of your company. Elaborate the steps and the factors for accessing the competitive advantage for your firm in the market?

  

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