Long answer

Section A – Write Short notes on the following – 4 x 5= 20 Marks

QUESTION NO:1

a. As a Chief Operating Officer you would like to know from your Management Team a review on the Life Cycle of your Product / Products of the company and the suggestive strategies to take them ahead?

b. Today marketing is a complex activity. What are attributes / factors that contributes to the complex nature of marketing?

c. What do you understand by Marketing Research? Elaborate its limitations? Is Marketing Research different from Market Research?

d. Why the companies lay emphasis on segmenting markets? State factors on which one can identify the segmentation done is proper / suitable for the organization?

Section B - Answer Questions – 3X10 = 30 Marks.

Use Real Life Examples where Ever if Needed.

Q2. Marketing Research has its own importance in identifying the needs of the customer and converting them to the actual Product offerings in the market? As a member of the research team state the Procedure for an effective Research to be conducted identifying whether the customers Prefer Branded Products or Generic?

Q3. Sales Promotion and its Tools adopted by FMCG companies are very effective as a short term strategy for enhancing turnover. Can such tools be effective for Oil & Gas Companies? Explain Limitations of Sales Promotion? Is Promotion different from Publicity?

Q4. State the importance of Sales forecasting and state its objective? Identify factors affecting sales forecasting?

Section C – Analytical / Discussion Question – 2x25=50 Marks

QUESTION No: 5

Q5 A. A company's marketing environment has five successive levels of components that ultimately affect its marketing ability? With respect to an oil & Gas company identify / state such factors that affects the ability of marketing companies and how?

Q5B. Advertising play a very important role in building and promoting the Brand over the period of time for the company. To state the importance to the top management of ABCL, explain the roles that an advertisement plays in the life cycle of the product and its economic utility

8. Hydrogen sulfide is converted into sulfur in refinery using

a) Hydro cracking process

b) Regeneration process

c) Claus process

d) Coking process

9. Minimum amount of air relative to fuel for combustion process is termed as

a) Stoichiometric Ratio

b) Combustion Ratio

c) Compression ratio

d) Primary ratio

10. Company with highest refining capacity in India is

a) IOCL

b) HPCL

c) RIL

d) BPCL

Section-B: Marks – 30 (Each question carry 6 Marks)

Write Short note on following (Any 5);

1. Claus process

2. SCADA

3. Construction of Cross-country pipelines

4. Nelson Index of Refineries

5. Field Development Plan

6. PLEM

7. Fire Triangle

Section-C: (Attempt any 3) Marks – 30 (Each Question carry 10 Marks)

1. Write a note on Global refining industry and emergence of India as a refining hub.

2. Explain the process of oil generation, migration and accumulation.

3. Explain how the LP modeling is contributing toward improved economies across the hydrocarbon value chain. Discuss the specific case of refining industry.

4. Write short note on Euro-III & Euro –IV fuel specifications. Are Indian refineries capable of meeting these fuel specifications? Explain.

Section-D: Marks – 30 (Each question carry 15 Marks)

1. Write a note on Deepwater Horizon Oil Spill and its effect on the Global E&P sector.

2. Explain in detail primary refining process with systematic flow diagram.

  

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