The aim of this essay is to demonstrate your understand of key concepts in strategic management and your capacity to craft a professional document. It will be a very good preparation for your dissertation.
You are asked to:
First part
. choose a concept/model in strategic management. You can choose this concept among the ones discussed in the course or choose another one. Examples of concepts are: core competencies, generic strategies, mergers and acquisitions, alliances, CSR, blue ocean strategy, etc...
. define this concept
. present the history of the concept: when was it discussed first, how did it evolve?
. discuss how/if the concept is relevant or not to today's business challenges.
The first part should include a minimum of 10 academic references: books and/or articles from academic journals. It excludes textbooks and articles from business magazines that you can use also if needed.
All sources should be adequately referenced as for any professional academic document.
In the second part, you are asked to:
. present a real life application of the concept. You can use your own company or a company of your choice. This section should be like a mini-case study where you will present the situation of a company, the issues faced and how the concept was used to solve the issues and raise the general performance of the firm.
Approximately 2000 words should be dedicated to the first part and 1000 words to the second part.
You are asked to:
First part
. choose a concept/model in strategic management. You can choose this concept among the ones discussed in the course or choose another one. Examples of concepts are: core competencies, generic strategies, mergers and acquisitions, alliances, CSR, blue ocean strategy, etc...
. define this concept
. present the history of the concept: when was it discussed first, how did it evolve?
. discuss how/if the concept is relevant or not to today's business challenges.
The first part should include a minimum of 10 academic references: books and/or articles from academic journals. It excludes textbooks and articles from business magazines that you can use also if needed.
All sources should be adequately referenced as for any professional academic document.
In the second part, you are asked to:
. present a real life application of the concept. You can use your own company or a company of your choice. This section should be like a mini-case study where you will present the situation of a company, the issues faced and how the concept was used to solve the issues and raise the general performance of the firm.
Approximately 2000 words should be dedicated to the first part and 1000 words to the second part.
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