Adidas - Case Analysis

On August 18, 1949, Adi Dassler started over again at the age of 49, registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with 47 employees in the small town of Herzogenaurach. On the same day, he registered his company that included the registration of the soon-to-become-famous Adidas 3-Stripes.

You are asked to access the Adidas’s web page at: www.adidas-group.com/en. From Adidas’s home page click on "Financial reports", and then download the Adidas Group Annual Report 2012.

                                                                                   

1-      Explain whether Adidas’s Annual Report is primarily a financial accounting document or a managerial accounting document. Provide evidence that supports your conclusion. (100 words)

2-      Identify and discuss 4 key elements of Adidas's strategy. (180 words)

3-      Discuss the Characteristics of information at the operational levels of decision making. Explain the link between information and the company's competitive strategy. (130 words)

4-      Give a definition of Leadership and discuss the key attributes and qualities of a “Leader”. Describe the ways in which Adidas is supporting and improving its leadership. (250 words)

5-      Discuss the role played by Adidas's organizational structure in developing its competitive advantage over the last couple of years.  (250 words)

6-      Write a brief report describing what roles does the accounting system play in the formulation and execution of Adidas Group’s strategy. (250 words)

7-      Describe three ways in which the Adidas Group develops its employees’ skills. (100 words)

8-      Explain why each of the following individuals or organizations would be interested in the financial information of Adidas Group: (150 words)

a.       Adidas’s Board of Directors

b.      Adidas’s suppliers

c.       KPMG

9-      Discuss the strategic importance of the process of hiring and retention at Adidas. (200 words)

10-  Set out below are the sales and net profits of a tennis shoe for two years, 2011 and 2011:

	2011 $	2012 $
Sales revenue	600,000	750,000
Operating profit	60,000	100,000

The fixed costs in 2011 had increased by $26,000 over the previous year but the percentage contribution remained the same.

 

a-      Calculate the sales revenue level at which the business broke even in 2012.

b-     Calculate the sales revenue that would have been required to generate an operating profit of $210,000 in 2012.

c-      If a new product does not require any new fixed costs because the company utilizes the existing capacity of facilities and personnel, what would be the breakeven point? 

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