Customers Are Everywhere—Find Them
As you start developing the marketing plan, you realize the product and customers' needs must match. Research the products your selected company(One Source Network) promotes. Choose 2 top products. Find out as much information as possible about One Source Network company's products. The company selected is One Source Network, they are a telecommunications company. www.OneSourceNetworks.com
Your next step is to define the targeting, segmenting, and positioning of the product based on what customers are interested in about your product.
Write a report about your findings as follows:
· Customer Targets
o Who are your customer targets?
o Explain the demographics and psychographic profile of your customer targets.
o Consider if the target market will change and grow in the next decade. Include this information in this section.
· Customer Segments
o Decide if the customer groups should be segmented.
§ Remember to segment based on homogenous and heterogeneous groups.
§ It is important to make sure the groups are large enough to generate substantial revenue for the company.
· Product Position
o Consider the image of your company and its 2 top products.
o What positioning strategy will you incorporate into the plan?
o Consider how you will position the product in the market.
o Use the competitive analysis from the previous week to assist with your positioning strategy.
Total length must be a minimum of 800 words. There must be a minimum of 2 Citations with APA Format. Paper must be completed in Microsoft Word.
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